Amazon officially announces dates for Prime Day 2024


Amazon’s 10th annual Prime Day sale will kick off early in the morning on Tuesday, July 16 and run through July 17, the company has announced

As part of this year’s event, the online retailer is partnering with hip-hop star Megan Thee Stallion who unveiled a new original song Tuesday called “It’s Prime Day.” The music video revealed the Prime Day dates and shows the rapper purchasing a pink dog collar, fake eyelashes and other items from Amazon.

The company doesn’t disclose how much revenue it pulls in from its two-day discount sale, but previously said 2023’s event was its biggest ever with 375 million items purchased worldwide by Prime members.

July’s discount event will also mark the start of the back-to-school shopping season. Walmart and Target will both be hosting their own respective deals events during the week before Prime Day 2024. 

When is Amazon Prime Day 2024?

Amazon’s 10th Prime Day officially starts July 16 at 12:01 Pacific Time (3:01 a.m. Eastern Time) and runs through July 17.  

Details on Prime Day discounts, deals

According to Tuesday’s announcement, Prime Day will include deals on brands like Clinique, Allbirds, and Kiehl’s. There will also be invite-only deals that members have to sign up for in advance, which include 40% off Sony wireless headphones, up to 30% off Peloton products, 60% off a Citizen Chronograph Watch and 58% off a Foreo LUNA mini 3 set.

Early Prime Day Deals

While the two-day event doesn’t kick off for a few weeks, members can already access Prime Day early deals on products from brands like Coach, HP and New Balance. 

Do you need a membership to shop Amazon Prime Day?

Yes, customers need a Prime membership to be able to shop all of the deals available on Prime Day 2024. In the U.S., a membership costs $14.99 per month or $139 per year. You may also be eligible for a free 30-day trial

Target and Walmart Amazon Prime Day rival events

Amazon isn’t the only major retailer planning a big July sales event. Walmart and Target are both hosting sales events in the days leading up to Amazon Prime Day. 

Walmart says its “Walmart Deals” event will be its largest savings event ever. It kicks off Monday, July 8 at 5 p.m. Eastern and runs through Thursday, July 11 at 11:59 p.m. Eastern. Walmart+ members will have early access to deals beginning at noon Eastern. 

Target announced Tuesday the return of Target Circle Week from July 7-July 13. The Minnesota-based company plans to also offer deals on back-to-school essentials, plus up to 50% off select toys, up to 40% off kitchen items and 30% off family apparel, bedding and bath

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