Threads, a text-based app built by Meta to rival Twitter, is now live.
The app, billed as the text version of Meta’s photo-sharing platform Instagram, became available Wednesday night to users in more than 100 countries. Despite some early glitches, 30 million people had signed up before noon on Thursday, Meta CEO Mark Zuckerberg said on Threads.
Threads arrives at a time that many are looking for Twitter alternatives. New arrivals to the platform include celebrities like Oprah, pop star Shakira and chef Gordon Ramsay — as well as several corporate and media accounts.
Here’s what you need to know about Threads.
How do I download Threads?
You can download Threads in the Apple and Google Android app stores.
Threads was built by the Instagram team, so Instagram users can log into Threads through their Instagram account. Your username and verification status will carry over, according to the platform, but you will also have options to customize other areas of your profile — including whether or not you want to follow the same people that you do on Instagram.
Can I use Threads if I don’t have an Instagram account?
For now, only Instagram users can create Threads accounts. If you want to access Threads, you will have to sign up for Instagram first.
How is Threads similar to Twitter?
Like on Twitter, Thread users can repost, reply to or quote a thread. You can also see the number of likes and replies that a post has received. “Threads” can run up to 500 characters — compared with Twitter’s 280-character threshold — and can include links, photos and videos up to five minutes long.