Other potential buyers will have until December 15 to top Diddy‘s $3.3 million offer.
Earlier this year, Diddy hit the fashion brand as well as GBG with a $25 million lawsuit for allegedly using the rapper’s image without his consent to “significantly increase sales and profits.”
“[Sean John/GBG’s] decision to leverage a fabricated quote they created and then falsely attributed to Mr. Combs, and to use Mr. Combs’s name and other monikers to create the false and misleading impression that Mr. Combs is the decision-maker behind the designs and creation of the GBG Collection,” Diddy’s lawyer Jonathan D. Davis said at the time.
TMZ reports that sources close to the hip-hop entrepreneur say he is very excited for the deal to go through and plans to completely reinvigorate the brand after he is able to acquire it.
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