The Weeknd shattered a number of records throughout his illustrious career but according to the Guinness Book of World Records, the Canadian star is officially the biggest artist across the globe. According to statistics, largely made up of unmatched streaming numbers, The Weeknd is now the “most popular artist” worldwide. The Guinness World Records bestowed the title upon the After Hours singer this morning, weeks after Spotify named The Weeknd as the only artist to surpass the 100M listener mark.
— Guinness World Records (@GWR) March 20, 2023
What are your thoughts on The Weeknd as an artist?